Friday, July 10, 2015

Pirates of Silicon Valley

      1. What are the factors that contributed to the success and failure of Steve Jobs as a technopreneur?


Steve Jobs. A well-known public figure in the industry of technology mainly because of his ideas, designs, and innovations. He is known for being the co-founder and the Chief Executive Officer of the company called Apple. He is one of the world’s known people. The people of Earth knew him as a successful man who revolutionized the way of technology since when they started Apple, and later became more popular for introducing the iPhone, iPad, Mac and many to mention. There are three hundred forty six products, designs, etc. that are patented under his name. But, just like a normal person, he had a story. A story that had its ups and downs. Steve Jobs was not gifted a luxurious life, he was a normal person like us. But, how did a normal person like him became a worldwide phenomenon?

Steve Jobs had a lot of things that had contributed to his success. It was his friends back then who helped him. Before he became a well-known public persona, he and his friend, Steve Wozniak which eventually will become the co-founder of the Apple along with Steve Jobs. Both wanted to do things. With that hobby of theirs, they made something. They were the ones behind the Blue Box. The Blue Box was originally designed by Steve Wozniak. The Blue Box was used to switch a normal into a long distance call, just by producing a certain frequency of tone, and use the Blue Box to enter operator mode and route your calls wherever you want. It was Steve Jobs’ idea to sell the Blue Box, they made tons of these until stopped making Blue Boxes when they were nearly caught. Wozniak claimed that they made $6000 during their venture on selling this. Because of that, they started to do even more things. Steve Wozniak was Steve Jobs’ bestfriend buddy. They were like a perfect match. The path their career started when the two joined a computer faire to display Steve Wozniak’s design. Wozniak’s design was the first computer (would be the first personal computer) to have a small TV screen as a monitor. It amazed the people, drawing their attention to Wozniak’s invention. But, the thing is that Wozniak was not good at talking to people back then, so it was Steve Jobs’ job to do the talking. Steve Jobs was the one who found a way to sell Wozniak’s invention, but Wozniak said that he cannot create more of those things to sell, because he had a contract at HP where HP would claim Wozniak’s first invention. But fortunately, HP declined Wozniak’s invention. They refused to it cause they see it as a toy. They worked at the garage of Steve Jobs’ house to build more of Wozniak’s computer with the help of Elizabeth and Daniel Kottke. Then, Steve Jobs visited one bank to another just to acquire a financial assistance. But, Steve Jobs’ tremendous effort to look for financial assistance, he was very unfortunate. He kept on getting rejected by those banks he visited, mainly because of his appearance. Then one day, a miracle came into the garage. Mike Markkula came and offered to finance Wozniak and Jobs with a quarter million dollar. They sealed the deal and is the start of Apple. Then one day at computer faire, the people went rushing on Apple’s stand. Almost all of the people neglected the other company and they drew all of their attentions to Apple since it was the only computer to have a monitor. Until then, Apple became famous they eventually became a company. They have their own headquarters, and they have lots of employees who are very loyal to Steve Jobs. And then on, Apple became more and more successful. Steve Jobs received lots and lots of recognition of every success they had in spite that it was his team who actually worked hard at it.

Looking at it, Steve Jobs would be nothing IF they were not friends with Steve Wozniak. The people around him contributed to his success, especially his team. Steve Jobs was not a programmer nor an engineer. He has nothing, nothing but his team and his wit. It was the way how he talks to the people. He was the face of Apple, and everytime there will be a launching of product, Steve Jobs was the one who face the huge crowd of people and talk to them, introducing the item. He was the one who had the charisma. It is also on how he control the team. As I have mentioned, Steve Jobs was not a programmer nor an engineer, but had his team and his brain. Even though he does not know how to do programming or build things on his own, he had his team. When he can perceive a vision, an idea, he had his team to translate his vision or idea into reality.  and his logical way of thinking to market the products was the greatest factor that helped Steve Job on the road to success. Whenever he wants something, he gets it. Just like how he got the graphical user interface and the mouse from the XEROX Alto developers for free, since XEROX rebuked it because the executives did not see its potential at that time, and because of the fact that the mouse was called a “mouse” which the executive find it very funny. As what Wozniak said, it was like they were like a mongol horde who were looting a defenseless village.

As we all know, success and failure are partners. You can’t have success without having failures, and just because you are successful, it doesn’t mean that you won’t be seeing failure anymore. No. As what I always say, failure is anywhere. Failure is there all the time around the corner waiting to strike its victim. A successful person, franchise, company will experience failure, not only once, or twice, but as many times as possible. Failure is passive. In fact, Apple faced failures. One of their failure was the computer Lisa. It was failure to the market, which they did not sold enough.

When Apple became a huge company, Steve Jobs had a problem on keeping up his manner. First of all when his girlfriend was pregnant. Steve Jobs refused to take responsibility since he insisted to claim that it was not his. He and his girlfriend had a lot of fight because of that matter. He kept on denying and denying that the child was his. Steve Jobs was such a dick to his girlfriend, he dumped his girlfriend, leaving his girlfriend pregnant with the baby all alone and continued with his technological venture. He continued to work and he does not seem to care about his girlfriend and his daughter at all. He even said on an interview back in 1983 that 98% of the male population of America could be the father of Lisa (his daughter). They performed a paternity test and it showed that Steve was indeed the father of Lisa. But, still Steve won’t accept it. He did not even want to give a $20, 000 financial support which Steve can afford. But there was an article I read that Steve Jobs agreed to give a $500 monthly support. He even brought his unpleasant manner in the company. He was such a dick to those who applicant who came from IBM since Steve Jobs looked up to IBM as their rival. He would embarrass the applicant and rejects them. He was also a jerk to his employees, giving time a lot of working hours way beyond than recommend, and he would pressure those employees. He also has a bad temper which he likes to pour out to his employees. He demands anything what he wants, whether he wants you not to sleep for days just to do your job. Everything went up into his head. He felt superior to others and bully those who are inferior to him. There was a time where became like a dictator, he divided the Apple team into two, the Apple II team and the Macintosh team, and he’d let them fight which is the best team. As what have Wozniak said, Steve Jobs is tearing the company down. Steve Jobs trusted Bill Gates and worked with him to bring down IBM. But in the end, it backfired. Bill Gates betrayed Steve Jobs and stole pretty much everything from the Macintosh and implemented it on the Windows which the Microsoft are developing. Mike Markkula, Steve Wozniak, John Sculley (Former CEO) saw how Steve Jobs changed, and saw how he’s tearing the company down. On an interview at a conference, John Sculley said that Jobs was depressed when the second gen. Macintosh was ridiculed as a toy, and the negative reception was too much for Jobs to handle. Sculley and Jobs had a clash. Jobs wanted to drop the price of the Mac and improve the advertising and wanted to shift a large portion of Apple II over to the Mac. Scully disagreed and said that the problem was not about the price nor advertisement, and if Jobs would do that, they are going to risk throwing their company. Further clashes happened, but John Sculley had no other option but to fire Steve Jobs. The board agreed to Sculley. Steve jobs was fired on the company he founded (co-founded). His attitude and his inappropriate actions were the factors that contributed to his failure. 

2. How do you see yourself as a technopreneur?


Today, were are now living in the age of technology. An era where things that were once complicated are now very easy to do. An age where devices that are as large as your palm can do such extreme things. All by the power of what we call technology. In this generation, many things and people’s lives are heavily dependent to technology. Technology made things easier, such as when you want to search for something, you do not have to look in the phone directories, newspapers, flyers, or etc., you can now do it by just searching on the internet. When you want to send money to your loved ones, you do not have to fall in line in the banks just to reach the counter, you can now send your money digitally through online means. Before, our means of transportation was riding a horse, riding a carriage, a trolly. Now we have cars, trains, planes. And if there is one thing that the technology made a very difficult thing very easy, is that they made communicating with other people very easy. Before there was technology, people would have to know where the other person is before they could send them a message or a letter. Now we could just send them a message to ask them where they are at the moment. The point what I am trying to make is that, we can now communicate very easily and we can send messages now instantly in a blink of an eye, unlike before that we should have to know where our friends lives or where they are at moment before we could send them a message, and that message could reach a long time to get there, and maybe by the time it gets there, your friends moved out to another place. All things are now easier with technology. Now, technology is almost everywhere. It is because that geniuses, and inventors translates their ideas into real life whether to compete with the latest trend in technology or to solve such problems using the power of technology. It is like that every day of the year a new technological invention or a breakthrough will happen. It seems that people nowadays are technological geniuses, cause if you would look at it, there are lots and lots of people inventing something out from nothing. Even teenagers are now into inventing something new in technology. Teenagers are now capable of introducing technological innovation at a very young age. Of course I am referring to those teenagers who enthusiast about studying, not those who do nothing but to make themselves look better, and party and drink booze. It is like there are lots of technological genius in every country here in the world that are working their butts out to revolutionize people’s lives. If there are any people right now who is planning to become the next greatest and most epic technological genius in the world will find themselves struggling to fulfill that dream. Not because tuitions are very expensive or because of the hardships of life. They may struggle because it seems that everything that a person could possibly think of has been invented or already been conceptualized by other people who are on its way to invent it. It is very hard right now to think of a new innovation that could solve problems. A possible thing that could happen is that they would copy an existing invention, trying hard to top it. In fact, that is already happening right now. There those company or developers who managed to create a successful creations like apps, devices, etc. but due to their succession, popularity and fame, there are those others who want to top it, but they end copying the exact same thing with only a little difference. Let us take Flappy Bird as an example. Flappy Bird became a viral and a famous game back then. After it has gained popularity, many companies and developer wanted something to create to beat Flappy Bird, but what they did is just a clone of Flappy Bird. I do not why they did that? They want to beat Flappy Bird but they made a knock-off Flappy Bird game with the exact game play but different graphic art. I am referring these apps; Clumsy Bird, Flappy Cat, Flap Bird Forever, Tappy Bird and many to mention. See? It is very hard to come up with new ideas these days if you want to be a technopreneur. You have to battle with your own thoughts just to come up with a new and fresh idea.

Now, this question asks if how I see myself as a technopreneur. Well, it is hard for me to think of it. I haven’t even thought of myself as an entrepreneur, now a technopreneur? I never dreamt of becoming a technorpreneur before. Not because that I hate to become a technopreneur, nor it is a bad idea. No, being a technopreneur is not a bad idea. Being a technopreneur could be the greatest idea that you could have and you could ever dream of. You can help a large portion of the Earth’s population by your innovation, and with that, you can also gain profit from it and might become a millionaire or even a billionaire if could do it. For me, when I was in elementary, I dreamt of becoming a scientist since I love the subject. I love to read science books and facts about science. I was eager to study more on science subject than on my other subjects. That is why I am fond of the idea of becoming a scientist. I wanted to discover things and help people by my discovery and solving things that cannot be explained by current science. When I became a high school student, I realized that it will be impossible for me to become a scientist cause it will be very expensive, and I should need a highly-intelligent brain. I was so discouraged about. I love science, but I admit that I am not smart, and I am not a genius, so that is why I chose to become a normal person and dream for a normal accomplishment. But even though I lost courage on becoming a scientist, I still love science. I still read facts and read researches of some modern scientists to cope up with what is happening in the field of modern science of the modern era that we are living right now.  I also love to read physics and quantum physics to seek answers to questions that cannot be answered by normal science. I managed to revert to my old dream, which to become a scientist. I thought of many ways to pursue it, but no matter how hard I try, I still end up facing the truth that I cannot become a scientist due to our impecuniosity. When I was in my third year high school, I fell in love with photo editing and video editing. I used to edit photos and videos almost every day.  I really love how it feels to edit a photo, especially to do a photo manipulation. I had fun swapping people's faces. Most of all, I really had fun creating visual effects using photoshop. Then, I managed to learn how to use after effects and do more and more visual effects. Later on, I was interested in designing, so I tried to do some designs. More and more people knew about my hobby and they saw it as an opportunity to seek some help from me. Whenever they want some photos to be edited, they come to me and ask me to edit it. Or if they have a video project, they come to me and ask me if I can do their video project. Of course, I gained money from those. It became my sideline to help my fellow students. They praised me for my work, they kept on telling me I am a photoshop or a VFX master. Of course, it made me happy and it made me look up to myself. And from that moment, I wanted to become a multimedia artist or to become a director. Unfortunately, we were to poor to afford multimedia arts or any course that relates to directing. My mother insisted that I should enroll in USEP cause I have a full scholar. So, I did. I chose BSIT because my brother told me that it has a major in multimedia. But, suddenly there is no majoring in USEP, and multimedia is just a subject.

Life was hard for me in IC, and now I am stranded.I still have a long way to go. I have lost all of my hope because I am not that good at programming. But when I finally enrolled in to the Technopreneur subject, I was changed when our facilitator Mr. Randy S. Gamboa oriented us for the first time. I was so head on in this subject, and I wanted to become a Technopreneur now. I was thinking about what Mr. Gamboa said to us, that we can be millionaires in just a short period of time a by just learning this subject compared on enrolling in a 4-year entrepreneurship course. I thought about what he said, and I guess he was right about that since all you need in this field is your brilliant mind. I find technorpreneurship as my only way out of poverty. I can see that becoming a technopreneur might be my true destiny. I can see myself as a young technopreneur who is still struggling to adapt on my surrounding. And, in many years, I can see myself as a tech giant, having a billions in my bank account. A tech mogul who rained down a lot of innovations that helped millions and millions of people. And most of all, I can see myself as a leader, helping other people and inspiring them.

3. Would you take the same path career that Steve Jobs took? Why or why not?


People nowadays are having such a great fondness of their idols or role models. They idolize them because of what made them that way, or what have been to. And that causes to inspire people and motivate them. With that, a question that is commonly asked, so common that we always hear about it everytime. That question I am referring to is “Would like to follow *insert name here*’s footsteps?” or it could be “Will you take the same as what *insert name here* took?”. People kept on asking that, and I do not know why. If they mean to follow their footsteps to success, then fine. But, taking the same path as they took, doing the same thing they did, like got drop out of school and become a billionaire all of a sudden? Then, no. Why would people ask that to another people? Why are they asking them if they want to live behind someone’s shadow? I do not know. But if you would ask me if will I take the same career path Steve Jobs took, then no. Why? I will tell you why.

I do not want or wish to take the same path career as what Steve Jobs took. Steve Jobs is too mainstream, he is all over everywhere. He is all over the news, TV, internet articles and many to mention. The world knows him for founding Apple and made it one of the most successful companies of all. He later had his fame, glory and popularity went off the roof after he introduced the iPod to world. People liked him and praised him for doing a good job. But, when he introduced the iPhone and iPad series. The people went nuts about it. They were like cavemen who has been amazed by the discovery of fire. His popularity was tripled, the more praising he received from other people. The people looked at him like a god that gave people something new. People are going crazy about him. They wanted to be the next Steve Jobs, they wanted to become the next CEO of Apple, etcetera, etcetera. But for me, it so exaggerated. For me, Steve Jobs was an overrated person. I mean, there are lots of other people who did greater things than him, but still they had their eyes on Steve Jobs. I do not want to take the same of path of the man left and dumped his girlfriend and his daughter, cause of the reason which he only knows what it was. I do not want to take the same of path of the man who was a total jerk to his employee and his teams. But there is one thing for sure, I do want to take the same path of the man who made his small garage team into a multi-billion company. Despite of his horrible attitude that a lot of people did not know, I admit that he is a brilliant man. He does not know how to program, he is not an engineer, but he manage to turn his team of four into a company that known worldwide. We know that Steve Jobs have his friend, Steve Wozniak on his side ever since before Apple was born. Wozniak made the god stuffs, but the problem is that Wozniak does not know how to talk effectively to people. That is where Steve Jobs’ part comes. Wozniak said that it is Steve Jobs who does the talking of the time. It is very amazing. Wozniak plays the instrument, while Steve Jobs plays the orchestra. Steve Jobs did anything to make Apple become a huge company. He poured his efforts to find a financial assistance from banks, which he got rejected for countless times before Mike Markkula came and. Eveything went great until Steve Jobs was tearing the company down due to his actions. John Sculley said the he is not a good leader. They had a clash, and that clash ended having Steve Jobs fired at his own company.

But, let us look at the things that would summarize Steve Jobs’ life. His life had its ups and downs. So, going back to the question. Will I take the same career path Steve Jobs took? Well, for me it is a No no. Why? It is because that I want to have my own career path. I want to be known as me, not just a guy who lives behind the shadow of Steve Jobs. And in order to do that, I must have to make that career path on my own. When I was in high school, I love to edit videos, along with editing photos. I love to do visual effects. And by doing that hobby, it made me realized that I wanted to become a director. I want to make movies. I want the people to know me as the director who does not want any clichéd plot lines, shallow plot, exaggerated things. I want the people to know me as the director who respects the traditional way of telling a plot. Where there little to no clichés, where it does not need to be an expensive movie to deliver a good plot. I do not want the people to remember me as the next James Cameron or the next Michael Bay. I do not want to be compared with Michael Bay. Many people think that Michael Bay is a great and amazing actors. He was known for directing Pearl Harbor, and the Transformers franchise. But for me, Michael Bay is overrated.  He does not make any good movies at all. He really depends heavily in action sequences and explosions, unnecessary explosions for the viewers’ yes to feast. And the sad fact is that a lot of people loves it regardless of how boring and uninteresting the plot is. Well, that does not work for me. A good movie does not depend on cheesy action sequences or explosion fest. I will become a director that Hollywood will remember for my uniqueness.

And if in terms in the field of Technopreneurship, I would love to be the reason why people have their ears ringing. When I said that I do not want to become the next Steve Jobs, or I do not want to take same career path as what he took, I am saying is that I do not want to copy him or to be like him as much as possible. And if we are talking about the concept of Steve Jobs being successful then, I’m good. As what I have said, I want to make a career path on my own. I want to make a name in this field. I want the people to remember that Marijune M. Alejo is a legend. If I become a technopreneur, I would sell products that would solve the people’s problems, and I would also sell products for the entertainment of oneself. Of course I will start like how Steve Jobs have started, I would start small. I will work hard and focus more about the society’s problem and work hard on it to solve it in any means. Could be a device, an app, or anything. As soon as my team is growing up, I will do all my best to manage them. But, our facilitator, Mr. Randy S. Gamboa said that, you do not manage people. You only manage things. So, to make it relevant to what Mr. Gamboa said, when my team will start to grow up and big, I will “lead” them to do their tasks properly since it is a new world, it is much a bigger world. And, one thing that I would never do is to divide the team into to or into any possible. As you can see in the movie Pirates of Silicon Valley, Steve Jobs divided the Apple employees in to two, the Apple II team and the Macintosh II team and led them to fight each other. That brought a huge disturbance to the balance of the company. It knocked off the company’s balance. Just like Steve Wozniak said in the movie, Steve Jobs was tearing the company apart. That’s why, I would do my best to keep my employees work together with the other teams and encourage the essence of team work. I would never do the same thing, cause if there is one thing that would keep my company strong, it is that keeping them unified. My company will focus on promoting innovations. Innovation that would solve the society’s problem as I have mentioned. And of course. I will not forget to start campaigns or raise a charity those who are in need once our company will grow. I want the people to remember that there are still those people who are willing to help, and I believe that doing this is like giving back to the people who helped you. I know that my explanation sounds like a contradictory to my answer. Of course, we cannot avoid to end up doing the same thing as others, but what we can do is that, we can do it in a different or much better way than the others.


Monday, July 6, 2015

Shopping Mall Innovation

 Proposed Idea: Radio Frequency Identification (RFID) Tags for Children

Objective
To help parents locate their children accurately and to reduce hassle searching for them.

Problem
            Back in the days, until now reports about missing children is still a thing. Of course, in a heavily-dense area, it is very easy to lose your child. So, what are those areas? We have the parks, plazas, and malls. The good thing when you lose your child in the mall is that the mall has a Customer Service that will paged your report to the people. Though the Customer Service will be a big help to find your child, it still not efficient enough. It could take hours to find your child since the people are too busy, some of them didn’t hear the Customer Service person paging at all.
Gaisano Mall of Davao is a big establishment here in Davao City. Well, not the biggest though. It has five floors, seven when you include the third level of The Peak, not including the lower ground where the grocery lies. Though it is not as big compared to other malls here, Gaisano still has a wide space enough for the crowd to fill. Gaisano Mall’s major floors (From Lower Ground to 5th Floor) are the most crowded. And each floors has pathways to different stores, which makes it look like a maze. And pretty sure you don’t want to lose your child there. As I observe the establishment, it would be a difficult task to find a missing child there due to the population of the people walking on every floor. I noticed that only the department stores are the only part of that has radios. What if you lost your child outside the department store? You lost your child in the open. Paging it wouldn’t be enough to find your child. That’s why I thought of something will help to your find your with such accuracy and precision.

The Solution
            I thought of a method that will make the search for your missing child faster and more accurate. It may take a minute or just a couple of seconds. The point is, it will shorten the span of worrying and to give you confidence that you will find your child.
            This method will use RFID or Radio Frequency Identification. According to Wikipedia: “Radio Frequency Identification is the wireless use of electromagnetic fields to transfer data, for the purposes of automatically identifying and tracking tags attached to objects.” So, we will use this power of the RFID as an advantage to find your missing child. We will also be needing the help of the guards on each floor.
So, how does this work? Children under ten years old will be given an RFID Tag either in a form of a sticker or a bracelet. These RFID stickers or bracelets has a code embedded on it. The code is a combination of alpha-numeric characters just like a plate number. The code will act as the identification of the bearer. These tags will be given or applied by the guards at the entrance. It is also an optional choice. The parents can either accept or decline the guard’s officer to apply a Radio Frequency Identification tag. Parents who are very cautious are most likely to accept the offer. Parents who think that they can keep their eyes on their child can decline the offer.
            Each quadrant of every floors will have a Radio Frequency Identification (RFID) Scanner with a very strong radio frequency. Strong enough to cover an entire quadrant.
            Whenever the child is lost, the parents must head to the Customer Service booth, but instead of paging it to the people through a mic, the parents will just have to tell the person in-charge about the RFID’s alpha-numeric code. Then the person in-charge will input in on the computer, and this is when the magic will start to happen.
            Once the alpha-numeric code has been entered, the computer will activate the RFID scanners, all of the RFID scanners. Once the RFID reads the frequency from the tag, the computer will show its location and coordination, tracking the subject in real time just like a GPS Tracking Device. The person in-charge will radio the guard(s) designated on that floor about the description of the missing child. The guard(s) is also equipped with a monitoring device, so that the feedback on the computer can be transferred to the monitoring devices that are carried by the guard(s) so that they can keep track on the child in real time.
            Considering the fact that the time will come that the manufacturers will run out of possible combinations for the code, the codes will be renewed. The codes will be renewed every month. The manufacturer will produce new tags with the exact same codes as the previous tags, since the codes are renewed and it will only be used once.

The Design
            Below are the concept of the RFID Tag. It is still to be decided if the tag will be a sticker or a bracelet.
            This is the first concept of the tag it if was a bracelet. Its looks are identical very to a hospital. The straps are velcro straps for convenience. It will be easy to wear and to take off. The parts of the RFID is located at the wide part of the bracelet, where the RFID code is embossed. The RFID Logo can be also seen

This is what the RFID tag would look like if it was a sticker. This one is a normal rectangular sticker with Gaisano Mall and RFID’s logos on it.


Proposed Idea: Grocery Application for Mobile Devices

Objective: It aim to promote easy way to do your groceries and to reduce hassle from waiting in the queue.

Problem
            Before Gaisano Mall of Davao’s grocery was renovated and expanded, it was a fine and well grocery. But, the thing of it is that they have long queues of customers falling in line of the cashier to pay their groceries. When you go the grocery, you can see this tremendously long queues. When you try to get in there, you can listen to two or three full songs and you’ll realized that you have barely moved at all. Especially when it is near 6pm. The already long and slow-moving queue will double its length and it would took you an hour just to get to the cashier.
            But last year, Gaisano Mall renovated their grocery. They managed to expand it. They rearranged their aisles. Along with it, the added more cashiers making it a total of 40+ cashiers. With those additional cashiers, the traffic had lessen and you can tell it. But there are those instances that even if they have 40+ cashiers, a lot people are still building up, and long queues begin to emerge again.

Solution
            I have thought of a solution that will save you the hassle from falling in. You don’t have to deal with long and slow-moving queues again. You don’t have to deal with carrying all the bags again. You can now do your grocery while at home just using your phone. This solution is a mobile grocery application. This is just like the Gaisano Mall’s grocery but only within the palm of your hand. This application has all the items you need. It contains all the items what the grocery exactly had, so there’s no fear thinking that won’t find a certain item.
            The way this app works is, the user must register first. The use of registration is that, it keeps the user’s info, and their address so that the delivery team can locate the user’s house and verify that it is them who ordered those groceries. It also asks for the user’s credit card info if they want to pay via credit card. Then, after the registration, he/she will be redirected to the menu. The menu has a simple User Interface to keep a professional look and so that older users won’t be confused using it. The main menu will have to two option; Log In and Register.
            After logging in, it will show you the list of all aisles, from Aisle #1 to Aisle #6. It also has (Meat Section, Cigarette Shop, Beauty Care, Beverages, Vegetables, Fruits). When an Aisle is tapped, it will show you a list of categories. Example, if you tap Aisle #5, it will show these categories;    

Aisle #5
-Napkins                   -Panty Liners          
-Feminine Wash      -Tissue

            And if the user taps a category, it will show him/her a list of all products/items under that category. Each item on the list has the price written on the side, but if they tap on the item, it will redirect them to the item’s info, and they will see the “BUY” button. After tapping on the “BUY” button, a message will appear asking the user to enter the desired quantity of the item. Then you can tap the “FINISH” button when they are done.
            There is also a “Multiple Purchase” mode. It allows the user to check multiple items that he/she wants to purchase, then the user proceeds to the next page where the user can individually enter the quantity of each items selected. The total amount will appear on the screen after the user entered the quantity of the items. There will be also a Search Bar to find the item you’re looking.
            After tapping the “FINISH” button, another message will appear, asking the user if he/she wishes to pay in cash via credit card. If the user chose to pay via credit, the amount will be automatically deducted from the user’s credit card account since the credit card’s info was asked during the registration. If the user chose to pay in cash, he/she will directly pay the delivery guy.
            When it is all done, a message will appear showing that the order is confirmed, and how much the delivery fee will be, and the Estimated Time of Arrival (ETA).
            When the groceries have arrived, the delivery guy will ask the user to sign a paper. That paper is a confirmation that the user received his/her grocery.

The Design
            Below are the following concept images for the application. It uses simple design to avoid confusion.

Start Up Screen
Main Menu
Register Page
Log In Screen
List of Aisles
Aisle 1 Menu
Milk Menu
Nido
Enter Quantity
Payment Options









Fast Food Innaovation

Proposed Idea: Vacant Seats Monitor Board for McDonald’s

Objective: It aims to give the customers a heads up on how many seats are taken or vacant.

Problem
            McDonalds is a very famous fast-food chain. It has a lot of customers that loves their products. And by saying “a lot”, I mean “A LOT”. McDonald’s is one of the most busiest fast-food chains in the world since the customers are rushing in just to order their favorite meal. With that, it is a “no wonder” that each McDonald’s branch are easily filled and occupied.
            Now, due to the reason that McDonald’s are easily filled and occupied with customers, there is this thing or scenario which we cannot avoid, probably each and every of us had experienced it. It is that when you arrived at McDonald’s and you look for a vacant seat, but you saw that all the seats were taken. You tried to wait for minutes hoping that there will be a customer who just finished eating and is about to leave, and you’re going to take over that seat. And sometimes it is annoying because you’re not the only person who’s waiting for that customer to leave.
Now to make that scenario worse, many people are rushing to order without noticing that there are no vacant seats left. You know, when they are very hungry and they went straight to the counter to order a meal, then they are left in awe when they realized that all the seats were taken. There’s nothing that they can do, but to wait and bear the brunt of it. It is a very frustrating moment for a person holding a tray full of meals standing while waiting for a customer to leave. And the sad part of it, is that when no one seems to leave their seats. It is a very sad moment, frustrating moment for a hungry customer. I can tell that due from my experience.

Solution
            Now, that incident could be avoided if we already knew that that are no seats left. But, how is that possible? It will be possible if there is a monitor at the counter showing how many seats are taken and how many seats are vacant.
            How does is this possible? First, the tables must be marked with numbers. And each table should have short-ranged thermal sensors placed underneath along the edges of the table facing outwards. And in the counter, there will be a monitor showing the schematic diagram of the floor, and tables in the diagram are represent by numbers, and those numbers are the numbers that are marked on the table.
It will also have the total numbers of seats, the number of taken seats and the number of vacant seats. And to distinguish the seats that are taken and the seats that are vacant, the vacant seats will be colored as green on the diagram, and the taken seats will be colored as red.
            Now, whenever a person is occupying a table/seat, the thermal sensors will read the customer’s heat signature. When the thermal sensors confirmed that there are people on that table, the sensor will automatically update the schematic diagram on the monitor.
            For example, a customer walked into McDonald’s and he looked up at the monitor at the counter. He saw that there are a total of 43 seats, 40 taken seats and only 3 seats are vacant cause there are only 3 seats that are colored as a green on the monitor. Those seats are on tables #4, #27 and #33. He chose to sit on table #4 cause it is the one which is near to him.
            When he sits there, the thermal sensor will start to read the customer’s heat signature. After a couple of seconds, the thermal sensor will update the schematic diagram at the counter, making the table #4 colored as red, and making the total of vacant seats into two and making the total of taken seats into forty-one.
            Now, when a customer leaves, the thermal sensor will detect a rapid decrease of heat signature, and it is not a thing to worry if there are people around since the thermal sensor is short-ranged. When, the thermal sensor can’t read any heat signature in front of it anymore, it will update the schematic diagram. It will turn the red-colored seats into green, and increases the number of vacant seats and decreasing the number of taken seats.


The Design


The monitor will be placed at the counter



Proposed Idea: Built-in Digital Menu on Tables

Objective: It aims to reduce the number of people falling in line at the counter.

Problem
            McDonalds is a very famous fast-food chain. It has a lot of customers that loves their products. And by saying “a lot”, I mean “A LOT”. McDonald’s is one of the most busiest fast-food chains in the world since the customers are rushing in just to order their favorite meal. With that, it is a “no wonder” that each McDonald’s branch are easily filled and occupied.
            Now, due to the reason that McDonald’s are easily filled and occupied with customers, there is this thing or scenario which we cannot avoid, probably each and every of us had experienced it. It is that when you arrived at McDonald’s and you saw that the queue is very long. All counters are occupied by a lot of hungry customers forming a very long queue.
            The annoying part is when you fall in any of those lines, it will take you a long time to reach the counter. It is like you can listen to 2 – 3 full songs and notice that you barely moved at all. This is a very frustrating moment for those who are very hungry. They are left with no choice but to wait for his/her turn. Now, the worst part of it is that when it is your turn and you are done ordering your meal, you found out that all seats tables were occupied. It is a real pain in the brain.

Solution
            It would be easy give that problem a solution. Instead of falling in line just to order, why not order on the table. Yes, just like other restaurants. Of course, you can also fall in line at the counter. But this idea aims to reduce the number of people falling in line at the counter.
            But sets this idea apart from those restaurants who are already doing this? It is that other restaurants are using a large physical menu book that eventually will be taken away by the waiter after you order. But this idea uses no large physical menu books. There are no waiters who are awkwardly standing right next to you waiting for your order. This idea, will have the menu built-in the table itself.
            The concept of this idea is that, each table in McDonald’s are built-in with a device that takes the order of the customer. But how is this possible? It is not that really hard to think how is this possible. The table itself is just a normal furniture, but it carved to fit the device which takes the orders. The table will have a number that stands for its identification. Then the carved part of the table is covered with tempered glass to protect the device and will have a sliding cover.
            The device is connected to server via Wi-Fi and it has only one built-in app which is pretty much the same as the McDonald’s application.
            Whenever the customer wishes to order, the customer will simply slide the cover, and it reveal the device, cased in the table and covered with tempered glass. The customer will unlock the device, and enter his/her table number. After that, the customer will be redirected to the menu. The menu will have the list of all its meals, categorized by their classes, example; burgers, pastas, fries, desserts, beverages, etc.
            The customer will simply have to tap on the desired class on the menu, example, if the customer wants to order a Big Mac, he/she will just tap the “Burgers” on the menu, and it show him the list of all burgers available. Then, the customer will just have to select the Big Mac on the list and tap the button “Order This Meal”. After that, he is allowed to go back to the menu to order more meals. It also have a search button for convenience. Everytime the customer taps “Order This Meal” the price will be automatically shown on the bottom part of the screen.
Whenever the customer is done with his/her order, he/she will just tap the “Confirm Order”. After that, a message will appear showing the list of meals that the customer ordered along with their prices and the total amount.
Then, the waiter will deliver the meals you ordered with the receipt to your table and you will hand your payment to the waiter.

The Design



The device fits perfectly on the carved part, and it will be covered with tempered glass, and a sliding cover for protection.





The device is a tablet, with a built-in app. (This is a mock-up menu using the screenshot of the McDonald’s App)




Hotel Innovation

Proposed Idea: Biometric Security Door Lock in The Royal Mandaya Hotel

Objective: To promote better security and easy access to the customer.   
  
Problem
Located right at the pulse of Davao City, the Royal Mandaya Hotel is an ideal place to stay, offering primary access to business, commercial and recreational centers. A mere 30-minute drive to the Davao International Airport, the hotel is located within walking distance and easy reach to the city's business and government centers, recreation and leisure destinations.
The Royal Mandaya Hotel is one of the prominent hotels here in Davao City along with The Marco Polo Hotel, Apo View Hotel, Grand Menseng Hotel and many to mention.  It offers a good accommodation to all its customers. The rooms are fine. They are very clean and neat. The customer service is also satisfying.
With all these traits of the Royal Mandaya Hotel, it is very hard to find a flaw on their service. The Royal Mandaya Hotel is an establishment that is very up to date. There is nothing you can ask for more if you check in here.
I went there to perform my observation, I only stayed at the main hall, cause I cannot got further since I have no plans on checking in there. But, I personally experienced their accommodation cause we checked in there last during the wedding of my brother. And if I were asked to innovate anything there, I suggest that they should upgrade their security. The security is fine, but what I mean is get them more secure. They are using a normal door, with a normal security lock which is a door lock that can be unlocked with a key, of course.
But, in terms of being a careful, you’ll consider that thing around you is no one to be trusted. Maybe that room boy is a psychotic person, who’s waiting to have a duplicate of your key and maul you inside your room.
Or maybe you just lost your key, and asked for a new one, and then you lost it again. There are things that would bother you when you have a normal door lock.

Solution
I have thought of something that would upgrade and innovate their security feature. It will be a Biometric Security Door Lock to every room of the hotel. Keys can be easily get stolen from you. Keys are probably the easiest thing to lose of all time. Either it was dropped from your pocket or you misplaced it.
So, to eliminate of this problem, we have to eliminate the keys. That is the one of the purpose solution. To have a keyless check in.
How is going to work? The customer will have to fill in the data on the computer. Yes, checking in now is not going to be on the logbook, but on the computer. The customer will have to type down his/her name, address, etc. for security reason. Once everything is done. The customer will have to stand in front of the camera for his photo and after that he’ll place his or her thumb on the fingerprint reader.
After that, the customer can now proceed to his room. In order for to open the door, he’ll simply place his thumb on the fingerprint reader. Once the reader finished reading and has recognized the customer, the door will now open. If there are any intruders who’ll try sneak in your room, they will have a bad time, and it will be impossible for them to sneak in.







Design



The door will only have a knob/handle. The fingerprint reader is located at the wall.


Another idea came into my mind is an online booking application on your mobile phones. As what I have mentioned The Royal Mandaya Hotel is one of the most prominent hotels here in Davao. With that fact, there is no doubt that a lot of customer are wanting to experience checking in this hotel.
            And because of that, there is a big chance that a lot of people will be disappointed if they knew that the room they want was already taken, especially on the Class A rooms. Yes, you can do a reservation. You just have to phone them and tell them you want a reservation to which room you want.
            But we are in the age of technology. An age where you can do almost anything and everything without a hassle. We have smartphone in this era which is capable of doing almost all of the things that the computer does within the palm of your hands.
            With these smartphones on our hand, we don’t have to pick up the phone and dial them to request for a reservation anymore.
            An application that is capable of making reservations on Mandaya Hotel is what I am talking about.
            So, how does idea goes? First, the application should be installed on the phone. After that, when you open the app, you will be asked to register to use the app. When you register, it will require you to fill up the form that is shown. The requires you to write your Full Name, Address, Date of Birth, Contact Number, etc. Then he/she can write his/her desired username and password. The user can now proceed to reservations. The user just have to simply tap “Make a Reservation”, then the user will be redirected to the page where he/she can choose the desired room.
            The user can choose what kind of room he/she is going to take, whether it is a common room, Superior, Deluxe, Premiere, Royal Suite, Mandaya Suite, or Presidetial Suite. The user will also have to enter the date of his arrival. The user can also set how many days he/she will be staying in the hotel. Then, the user can also write a request on the note, he/she can write anything there. Whether he/she wants to have a meal upon his arrival. Any request written on the note will be free of charge. It is a privilege that the application user gets. The total payment will also be shown at the screen.
            Addition, there will be a status check when making the reservation. Whenever the user makes a reservation, it will be shown its status if it is available or not.
            After all has been set up by the user, the user can now tap the “Finish” button. After that, the user will receive a message. The message is a copy of the user’s reservation. It has a list of what the user chose, and what the user wrote on the note. Along with it is a verification code. That verification code will be used on the day of the user’s arrival at the hotel.
The user will head to the receptionist to claim his/her reservation. Then when the receptionist finds the user’s reservation, the user will be asked for the verification code. Once the verification code is entered, then the user can now enjoy his/her stay at the hotel.
Another privilege of the user is that, they can do things now and pay later. The user can at the hotel’s restaurant without paying after they eat. The user will just simply have to log in the account he made on the mobile app on the log computer at the restaurant. Then, he can order anything. The bill will added to the total amount on the application. With that, the user can pay all the expenses in the end at once.
The user will receive a message on his/her last day reminding that it is the day of departure, then it will have the total amount that the user will pay.

Design